PUBLIC RELATIONS and PUBLICITY
About Program
Attendance
Turkish
Duration
48 Months
Level
Undergraduate
Locaiton
Florya Campus
Introduction
It is aimed at students to acquire knowledge about the theoretical infrastructure as well as to acquire professional skills. For this reason, in areas such as psychology, sociology, law, economics that are necessary for the Faculty of Communication, besides basic courses such as Introduction to Public Relations, Institutional Public Relations, Brand Management, Crisis Management, Media Planning, Advertising Campaigns and Lobbying, interdisciplinary Course schedule is followed.
They can work as ‘public relations experts’ in the public relations sections of private and public organizations. Especially in 1980 and after the increase of the importance of advertising and advertising, and as advertising agencies started to operate more effectively as a natural result, our graduates have opportunities to find jobs in the advertising sector besides public relations agencies.
Details
| 1. Year Fall ( First ) Term Courses | ||||||
| ID | Code | Name of the Course Unit | Type of the Course | In-Class Hours (T+P) | Credit | ECTS Credit |
| 1029 | ATA101 | ATATÜRK’S PRINCIPLES AND REVOLUTION HISTORY-I | Compulsory | 2 + 0 | 2 | 2 |
| 8778 | BIL101 | INFORMATION TECHNOLOGY-I | Compulsory | 2 + 0 | 2 | 2 |
| 10489 | HAT123 | INTRODUCTION TO PUBLIC RELATIONS | Compulsory | 3 + 0 | 3 | 6 |
| 8823 | ILF111 | INTRODUCTION TO COMMUNICATION SCIENCES | Compulsory | 3 + 0 | 3 | 5 |
| 8824 | ILF131 | SOCIOLOGY OF COMMUNICATION | Compulsory | 3 + 0 | 3 | 5 |
| 2474 | ING101 | ENGLISH-I | Compulsory | 3 + 0 | 3 | 4 |
| 10274 | PSR193 | INTRODUCTION TO POLITICAL SCIENCES | Compulsory | 3 + 0 | 3 | 4 |
| 1010 | TUR101 | TURKISH LANGUAGE-I | Compulsory | 2 + 0 | 2 | 2 |
| Total ECTS Credit (Compulsory): | 30 | Total ECTS Credit (Elective) : | 0 | Total ECTS Credit : | 30 | |
| 1. Year Spring ( Second ) Term Courses | ||||||
| ID | Code | Name of the Course Unit | Type of the Course | In-Class Hours (T+P) | Credit | ECTS Credit |
| 1039 | ATA102 | ATATÜRK’S PRINCIPLES AND REVOLUTION HISTORY-II | Compulsory | 2 + 0 | 2 | 2 |
| 8783 | BIL102 | INFORMATION TECHNOLOGY-II | Compulsory | 2 + 0 | 2 | 2 |
| 54142 | HAT124 | EFFECTIVE PRESENTATION AND INTERVIEW TECHNIQUES | Compulsory | 1 + 2 | 2 | 6 |
| 54141 | HAT126 | CORPORATE PUBLIC RELATIONS | Compulsory | 3 + 0 | 3 | 6 |
| 9946 | HUK161 | BASIC PRINCIPLES OF LAW | Compulsory | 2 + 0 | 2 | 4 |
| 8828 | ILF132 | COMMUNICATION AND PHILISOPHY | Compulsory | 3 + 0 | 3 | 4 |
| 2475 | ING102 | ENGLISH-II | Compulsory | 3 + 0 | 3 | 4 |
| 2116 | TUR102 | TURKISH LANGUAGE-II | Compulsory | 2 + 0 | 2 | 2 |
| Total ECTS Credit (Compulsory): | 30 | Total ECTS Credit (Elective) : | 0 | Total ECTS Credit : | 30 | |
| 2. Year Fall ( Third ) Term Courses | ||||||
| ID | Code | Name of the Course Unit | Type of the Course | In-Class Hours (T+P) | Credit | ECTS Credit |
| 10278 | EKO297 | INTRODUCTION TO ECONOMICS | Compulsory | 3 + 0 | 3 | 4 |
| 54143 | HAT227 | MEDIA RELATIONS | Compulsory | 1 + 2 | 2 | 5 |
| 62983 | HUK221 | COMMUNICATION LAW AND INTELLECTUAL PROPERTY RIGHTS | Compulsory | 2 + 0 | 2 | 4 |
| 8834 | ILF213 | MEDIA LITERACY | Compulsory | 2 + 0 | 2 | 5 |
| 61809 | ILF231 | HISTORY OF COMMUNICATION | Compulsory | 2 + 0 | 2 | 4 |
| 8835 | ILF235 | RESEARCH METHODS IN COMMUNICATION | Compulsory | 2 + 0 | 2 | 5 |
| Total ECTS Credit (Compulsory): | 27 | Total ECTS Credit (Elective) : | 3 | Total ECTS Credit : | 30 | |
| 2. Year Spring ( Fourth ) Term Courses | ||||||
| ID | Code | Name of the Course Unit | Type of the Course | In-Class Hours (T+P) | Credit | ECTS Credit |
| 10496 | HAT222 | PUBLIC RELATIONS WRITING | Compulsory | 3 + 0 | 3 | 6 |
| 10498 | HAT226 | IMAGE MANAGEMENT | Compulsory | 3 + 0 | 3 | 4 |
| 62993 | HAT234 | MANAGEMENT AND ORGANIZATION | Compulsory | 3 + 0 | 3 | 4 |
| 61824 | ILF222 | SOCIAL PSYCHOLOGY | Compulsory | 3 + 0 | 3 | 5 |
| 61811 | ILF226 | COMMUNICATION THEORIES | Compulsory | 3 + 0 | 3 | 4 |
| 8837 | ILF232 | POLITICAL COMMUNICATION | Compulsory | 2 + 0 | 2 | 4 |
| Total ECTS Credit (Compulsory): | 27 | Total ECTS Credit (Elective) : | 3 | Total ECTS Credit : | 30 | |
| 3. Year Fall ( Fifth ) Term Courses | ||||||
| ID | Code | Name of the Course Unit | Type of the Course | In-Class Hours (T+P) | Credit | ECTS Credit |
| 54145 | HAT327 | PUBLIC RELATIONS THEORY AND APPLIED PUBLIC RELATIONS | Compulsory | 1 + 2 | 2 | 6 |
| 62996 | HAT353 | QUALITY MANAGEMENT IN PUBLIC RELATIONS | Compulsory | 3 + 0 | 3 | 5 |
| 8765 | YUM301 | WORK PLACEMENT I | Compulsory | 0 + 0 | 0 | 4 |
| Total ECTS Credit (Compulsory): | 15 | Total ECTS Credit (Elective) : | 15 | Total ECTS Credit : | 30 | |
| 3. Year Spring ( Sixth ) Term Courses | ||||||
| ID | Code | Name of the Course Unit | Type of the Course | In-Class Hours (T+P) | Credit | ECTS Credit |
| 64553 | HAT312 | MEDIA ANALYSIS AND DATA READING | Compulsory | 2 + 1 | 3 | 5 |
| 8879 | HAT322 | INTEGRATED MARKETING COMMUNICATION | Compulsory | 3 + 0 | 3 | 5 |
| 10502 | HAT326 | MEDIA PLANNING | Compulsory | 3 + 0 | 3 | 5 |
| 8768 | YUM302 | WORK PLACEMENT-II | Compulsory | 0 + 0 | 0 | 4 |
| Total ECTS Credit (Compulsory): | 19 | Total ECTS Credit (Elective) : | 11 | Total ECTS Credit : | 30 | |
| 4. Year Fall ( Seventh ) Term Courses | ||||||
| ID | Code | Name of the Course Unit | Type of the Course | In-Class Hours (T+P) | Credit | ECTS Credit |
| 8818 | GRI401 | ENTREPRENEURSHIP | Compulsory | 2 + 0 | 2 | 2 |
| 54150 | HAT423 | BRAND MANAGEMENT | Compulsory | 3 + 0 | 3 | 4 |
| 8771 | YUM401 | WORK PLACEMENT III | Compulsory | 0 + 0 | 0 | 4 |
| Total ECTS Credit (Compulsory): | 10 | Total ECTS Credit (Elective) : | 20 | Total ECTS Credit : | 30 | |
| 4. Year Spring ( Eighth ) Term Courses | ||||||
| ID | Code | Name of the Course Unit | Type of the Course | In-Class Hours (T+P) | Credit | ECTS Credit |
| 62999 | HAT478 | PUBLIC RELATIONS AND ETHICS | Compulsory | 2 + 0 | 2 | 2 |
| 68633 | HAT480 | PUBLIC OPINION RESEARCH | Compulsory | 2 + 0 | 2 | 4 |
| 61817 | ILF404 | WORK HEALTH AND SAFETY | Compulsory | 2 + 0 | 2 | 2 |
| 8884 | ILF411 | GRADUATION PROJECT | Compulsory | 3 + 0 | 3 | 6 |
| Total ECTS Credit (Compulsory): | 14 | Total ECTS Credit (Elective) : | 16 | Total ECTS Credit : | 30 | |